TheaterCamp: AdirondACTS

https://video.wixstatic.com/video/0822ee_e0d60465c7a94720bb7cd926cfdfe486/720p/mp4/file.mp4

VHS style 'in-universe' promo for the official Theater Camp social media campaign

For my first project with The Refinery, I created an in-universe, VHS-style promotional video for the official Theater Camp social media campaign. The client wanted a piece that felt like a deliberately “bad” VHS promo, reflecting the mockumentary, comedic tone of the 2023 feature film.

After my direction was chosen, I built the piece entirely from the ground up, designing custom transitions, lower thirds, and VHS effects to capture the retro, DIY aesthetic. The result is a playful, immersive promo that blends humor, nostalgia, and social media-friendly pacing while staying true to the film’s quirky universe.